Clothing care guide

Knitwear

Whether it's cashmere, merino or wool, these natural fibres need only a gentle touch to stay clean and cosy.

• Select Your Cycle: Most modern machines have a dedicated wool cycle – check your care label and start there.
• Choose the Right Detergent: Standard detergents can be too harsh; always use a pH-neutral option for wool.
• Don't Overwash: Washing too often ruins the softness and colour. Only wash when absolutely necessary. As a natural fibre, sometimes a simple air dry is all you need for wool.

For hand-wash only items:

1. Add detergent to a sink of lukewarm water.
2. Submerge items inside out, moving them gently to spread the soap without stretching the fabric.
3. Soak for up to 30 minutes.
4. Rinse with cold water, then press gently against the sink to remove excess moisture – never wring.
5. Dry flat on a towel. Hanging wet wool causes it to stretch out of shape.

For more comprehensive guidance, please see our knitwear care guide.

Denim

Keep your jeans, shorts and jackets looking fresh while avoiding shrinkage and fading.

• Wash Inside Out: This reduces friction on the fabric face, protecting the colour while getting the inside clean.
• Go Cold: High temperatures cause shrinkage. Stick to a cold, delicate cycle for a better fit.
• Skip the Dryer: Popping denim in the dryer is a recipe for damage. Always air dry, but keep them out of harsh, direct sunlight to prevent bleaching.
• Avoid Overwashing: Only wash when they're actually dirty. Over-washing breaks down the fibres and ruins the shape.

Cotton

• Frequency: Aim to wash tops and dresses every 3-4 weeks, and trousers less than once a month.
• Refresh: Use a steamer between washes to keep things fresh without a full laundry cycle.
• Protect: Turn items inside out to prevent discolouration during the wash.
• Stay Cool: Washing at a low temperature saves energy and prevents shrinkage.
• Hang It Up: Cotton is tough enough for hangers – it's the best way to prevent wrinkles in shirts and trousers.

Swimwear

• Rinse Immediately: Always rinse in cold water after use to remove salt and pool chemicals.
• Handwash: This is gentler on the fabric and releases fewer microplastics than a machine wash.
• Dry Flat: Never wring out your swimwear. Lay it flat in the shade to preserve the shape and colour.

Whites

• Separate: Always wash whites alone. Darker dyes will eventually dull your lighter pieces.
• Brighten: Use a specialist detergent with optical brighteners to enhance blue light and hide yellowing.
• Air Dry: Avoid radiators; direct heat can cause colour transfer or yellowing. Stick to air drying.

Waterproof & Water-Resistant Items

These technical pieces need specific care to maintain their protective finish.

• Skip the Softener: Never use fabric conditioner when washing waterproofs, as it can coat the fibres and affect the performance of the water-resistant finish.
• Choose the Right Suds: Avoid biological detergents, which can damage the water-resistant coating. To prolong the life of your kit, we recommend using a detergent specifically designed for technical outerwear.
• Top Up the Protection: Over time, wear and tear can cause the water-beading effect to fade. You can easily reproof your favourite jacket at home using a DWR (Durable Water Repellent) spray or a specialised machine-wash treatment.