We’ve come a long way in the last 30 years, and it’s been quite a journey. We’ve travelled from mountains and beaches, to coastal towns and big cities to explore our sense of adventure, fun and spontaneity. This is what makes us who we are.
We are FatFace. More than just ordinary, since 1988.
It all started with selling tees from a campervan, which proudly grew into a brand that designs modern, stylish and practical clothing for all the family. Clothes for work, rest and play. We pride ourselves in thoughtfully crafted clothing with you in mind. And each piece is created mindfully, driving for sustainability and treading lightly wherever we go.
1988 – Founders Tim and Jules sold t-shirts and sweatshirts from their campervan in Val d’Isere so they could carry on skiing.
1992 - The first FatFace store opened in Fulham.
1993 - The first FatFace catalogue rolled hot off the press.
1997 - We started selling clothes for women and kids.
2000 - FatFace night surf events kicked off at Lusty Glaze, Cornwall.
2001 – We joined the digital world and our website went live. And hello, first ever Airlie Sweat.
2012 – The first designs of our Serena Dress, Poppy Popover & Cassie Cami landed.
2013 – The year of awards! We won Retail Week Store Design of the Year and EPOS Initiative of the Year.
2014 – We held Brand Camp; a huge weekend team building event in the Lake District.
2015 – We hopped across the pond and launched our US website.
2016 – A year later, our first US store opened.
2017 – Our Copper & Black range launched. We also teamed up with Camp Bestival on an exciting range of festival-themed tees.
2018 – We opened our shiny, new Distribution Centre. And we were lucky enough to work with artist Peter Bezuijen and the Natural History Museum on two great collaborations.
2019 – We raised £45,000 for The Prince's Trust, and donated £158,000 to homelessness charity Shelter.
Fast forward to today and we’re still as passionate as ever about creating clothing that is perfect for your lifestyle, wherever you wake up each day. We want to inspire you to explore, experiment and embrace adventures.
We exist to deliver fashion that allows you to feel free and comfortable. To be confident in your abilities. To be adventurous. To be fun. To be you.
We make sure every detail is perfectly crafted so you’ll notice the difference. Perfectly positioned pockets, oh-so cosy brushed cotton, trims, buttons, zips and labels — every detail is designed to delight. We really do sweat the small stuff.
From vintage markets to faraway lands, old country homes to rugged coastlines, our designers find inspiration from all over the world. We design everything in-house, from the cut and cloth, right down to trims and prints.
Crafted with care, our clothes are made to take whatever life throws at them. We make clothes to last, which means we choose fabrics that go the distance with rugged stitching and careful construction. The result? Toasty warm coats, cosy jumpers and PJ’s soft to the touch. These are clothes designed to be lived-in and loved — for the long term.
Organic cotton is better for the environment, better for the people who produce it and better for you. Which is why we’re using it more and more. We’ve also joined the Better Cotton Initiative, which exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future.
Find out more about our journey to sustainability.
We’ve come a long way in 30 years and our journey continues to create quality clothing that you’ll love.
We’re FatFace. More than just ordinary, since 1988.