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The denim shop

Jeans. We’re all searching for that perfect pair. But with so many different jean styles, fits, and washes to choose from, it’s not always easy to know where to start. Wondering how to find the right jeans for your body type? You’re in the right place. All of our new jean styles come in leg lengths S, R, L and XL, so you can find the fit that feels just right. Our denim fit guide breaks down the key styles (what they look like, how they fit, and how to wear them) so you can find your new favourites with confidence.

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Find your perfect fit

Straight Wide Leg Tapered Flared Bootcut Barrel

Straight leg

A true classic, straight jeans offer a timeless fit that’s roomy through the thigh and falls straight down to the ankle. This versatile cut provides comfort without sacrificing style, making it an easy choice for everyday wear or dressing up. Perfect for those who want a relaxed yet polished look.
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Wide Leg

Comfort meets effortless style. These jeans feature a looser, more relaxed fit through the leg for a laid-back yet polished look. Designed with classic pocket details and soft, breathable denim, they’re perfect for everyday wear. Whether you're going for off-duty cool or smart-casual ease, wide leg and relaxed jeans deliver a fresh, modern silhouette with all-day comfort.

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Tapered

Looking for a fit that's relaxed without feeling too loose? Taper fit jeans are cut with extra room through the hip and thigh before gently narrowing towards the ankle, creating a modern, streamlined silhouette. Offering the perfect balance of comfort and structure, they're an easy everyday choice that works across seasons and styles, making them a reliable wardrobe staple you'll reach for time and time again.

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Flared & Bootcut

The jeans that do it all. Flattering, lengthening, and effortlessly stylish. With a gentle flare from the knee for a subtle bootcut shape, these styles are perfect for balancing proportions and creating a smooth, streamlined silhouette. Made from supersoft denim with a relaxed feel, they’re an easy choice for everyday wear with a little retro flair.

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Barrel Jeans

Barrel jeans offer a relaxed, high waisted, modern silhouette with a wide leg that gently tapers at the ankle. Flattering and easy to style, they’re perfect for pairing with everything from fitted tees to oversized knits. A go-to for effortless, off-duty dressing.
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The washes

From classic indigo to decadent chocolate brown, our jeans come in a range of versatile washes. So you can find the perfect colour to suit your style.

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The denim shop

Find your perfect fit

Straight leg

Wide Leg

Tapered

Flared & Bootcut

Barrel Jeans

The washes

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